Cookie Policy

1. What are cookies?

Cookies are small text files that are stored on your device (computer, mobile phone, tablet) when you visit a website. They help websites remember your actions and preferences, and they can also be used for analytics and advertising.

We also use similar technologies like local storage and pixels that work in a comparable way.

2. Why we use cookies

We use cookies for several reasons:

• To make the website work properly and securely
• To remember your cookie preferences
• To understand how visitors use our site and which pages are most useful
• To measure and improve our marketing campaigns (if you consent).

Under laws such as the EU's GDPR and ePrivacy Directive, and India's Digital Personal Data Protection Act (DPDP), consent is typically required for cookies that are not strictly necessary and that process personal data, such as analytics and marketing cookies.

3. Types of cookies we use

For simplicity, we group our cookies into three categories that match the choices in our cookie banner:

3.1. Essential cookies (always on)

These cookies are required for the website to function and cannot be switched off in our systems. They are usually only set in response to actions you take, such as:

• Navigating between pages
• Submitting forms
• Maintaining a secure session
• Remembering your cookie consent choices.

Without these cookies, parts of the site may not work properly. Because they are strictly necessary, we generally do not ask for your consent for essential cookies, but we still tell you about them here.

Examples:

• A cookie that stores your cookie consent settings
• Session cookies that keep you logged in to protected areas (if any)
• Security cookies used to detect and prevent abuse.

3.2. Analytics cookies (optional)

Analytics cookies help us understand how visitors interact with our website, so we can improve content and user experience. They may collect information such as:

• Pages you visit and how long you spend on them
• Which links you click
• The device and browser you use
• Approximate geographic region (based on IP) in aggregated form.

We may use tools like Google Analytics or similar services. Where possible, we configure these services to reduce the amount of personal data processed (for example, IP anonymisation or aggregated reporting). Even so, they are treated as non-essential and only used if you consent.

3.3. Marketing cookies (optional)

Marketing cookies are used to measure and improve our advertising and to show more relevant ads to people who are interested in solar power. These may be set by us or by our advertising partners (e.g. Google Ads, Meta/Facebook Pixel) when you visit our site.

They can:

• Track that you visited our website
• Help us measure which ads or campaigns led you to us
• Support remarketing (showing follow-up ads about solar to interested users).

Because marketing cookies can track behaviour across sites and may involve profiling, they are strictly optional and only used if you give explicit consent.

4. How our cookie banner and preferences work

When you first visit our site, you will see a cookie banner at the bottom of the page. This banner:

• Explains in simple language that we use essential, analytics, and marketing cookies
• Allows you to:
  • Accept all cookies
  • Choose Essential only
  • Customise and enable/disable analytics and marketing cookies separately.

We do not load analytics or marketing scripts until you have opted in to those categories, in line with modern consent requirements (e.g. GDPR/ePrivacy and DPDP guidance).

Your choices are stored (for example, in local storage or an essential cookie) so we remember your selection on future visits from the same device and browser.

You can change your preferences at any time by:

• Clicking a link such as "Privacy & Cookie Settings" in the footer (we will add this and reopen the banner), or
• Clearing cookies in your browser and revisiting the site.

5. Managing cookies in your browser

In addition to our banner, you can control cookies through your browser settings. Most browsers allow you to:

• View which cookies are stored
• Delete cookies
• Block cookies from specific sites
• Block third-party cookies
• Clear cookies when you close your browser.

Please note that blocking or deleting certain cookies may affect how our website functions.

For more detailed guidance, refer to your browser's help pages.

6. Third-party cookies we may use

Depending on the features enabled on our site, we may use third-party services that set their own cookies, such as:

• Google Analytics – website analytics and performance measurement
• Google Ads – campaign measurement and remarketing
• Meta (Facebook) Pixel – campaign measurement and remarketing
• Embedded content – such as YouTube videos or maps, which may set cookies from those providers.

These third parties are responsible for their own privacy and cookie practices. We encourage you to review their policies directly.

7. Cookies and personal data under Indian DPDP Act

India's Digital Personal Data Protection Act, 2023 (DPDP Act) applies when cookies collect or relate to personal data of individuals in India. The Act generally requires free, informed, and unambiguous consent before processing such data, except for certain legitimate uses.

In practice, this means that:

• Essential cookies used purely for security and core functionality may be used without separate consent, but still must be handled securely and transparently.
• Analytics and marketing cookies that collect or enable the collection of personal data (e.g. IP addresses, online identifiers, behavioural profiles) will typically only be used when you have given consent via our cookie banner.

8. Changes to this Cookie Policy

We may update this Cookie Policy from time to time, for example if we:

• Add or remove tools or services that use cookies
• Change how we categorise or use cookies
• Need to reflect changes in law or guidance.

When we do, we will update the "Last updated" date at the top. We encourage you to check this page periodically.

9. Contact us

If you have any questions about this Cookie Policy or our use of cookies and similar technologies, you can reach us at: