Privacy Policy

1. Who we are

This Privacy Policy applies to:

• Visitors to our website (`ultronsolar.in` and any subdomains), and
• Prospective and existing customers who contact us for quotes, consultations, and installations.

2. What information we collect

We may collect the following categories of information:

2.1. Information you provide to us

When you use our website or contact us, you may provide:

• Contact details – name, phone number, WhatsApp number, email address
• Location details – city/town, state, pin code, site address
• Project details – type of property (residential, commercial, industrial, agriculture), roof type, approximate load, last electricity bill details, photos you upload (e.g. meter, rooftop)
• Communication content – messages you send via contact forms, WhatsApp, email, or chat
• Contract / billing details – if you become a customer, we may collect PAN, billing address, installation address and basic payment details (via our payment partners).

2.2. Information collected automatically

When you visit our website, we may automatically collect:

• Device and usage data – IP address, browser type, operating system, device type, language settings, referring URLs
• Usage patterns – pages visited, time spent on pages, clicks, scrolls, and other interaction data
• Cookies and similar technologies – small files stored on your device to remember preferences, maintain sessions, and (if you consent) for analytics and marketing.

This kind of tracking is common and used to understand how websites are used and to improve user experience.

2.3. Information from third parties

We may receive limited information from:

• Analytics providers (e.g. Google Analytics) – aggregated usage statistics, if you consent to analytics cookies
• Advertising platforms (e.g. Google, Meta/Facebook) – campaign performance and conversion data, if you consent to marketing cookies
• Installation or financing partners – where you are referred to us or we coordinate your project.

3. Why we collect and use your data

We use your information for the following purposes:

1. To respond to enquiries and provide quotes
   • Answer your questions about rooftop solar systems, solar pumps, batteries, etc.
   • Provide approximate sizing, pricing, and savings estimates based on the information you share.
2. To plan and deliver our services
   • Schedule site visits, surveys, and installations
   • Prepare proposals, agreements, and documentation
   • Coordinate with our engineering, installation, and financing partners.
3. To operate and improve our website
   • Monitor performance, detect errors, and improve navigation
   • Understand which pages are most useful, so we can improve content and user experience.
4. To perform analytics and marketing (with your consent)
   • Measure the effectiveness of our campaigns
   • Understand which channels (Google search, social media, referrals) bring visitors
   • Show relevant ads or information to interested audiences (remarketing).
5. To comply with law and protect our rights
   • Maintain records as required by Indian law
   • Respond to requests from regulators or law enforcement, where legally required
   • Protect our business, our customers, and our website from fraud, abuse, or security incidents.

4. Legal basis for processing

Because visitors may come from different regions, we align with both Indian law (DPDP Act) and international privacy principles such as GDPR.

Under India's Digital Personal Data Protection Act (DPDP Act)

The DPDP Act requires that personal data of individuals in India is processed for lawful purposes and generally with their free, informed, specific and unambiguous consent, except for certain legitimate uses.

We rely on:

• Your consent – when you submit forms, sign up to receive updates, or allow analytics/marketing cookies
• Legitimate uses / legitimate interests – such as basic security logging, preventing fraud, or responding to your direct enquiries where separate consent is not required under applicable law.

Under GDPR (for EU / UK visitors)

If you are located in the EU or UK, we process your data under one or more of the following lawful bases:

• Consent – for analytics and marketing cookies and for optional communications
• Contract – to take steps at your request prior to entering into a contract (e.g. providing a quote) and to perform a contract with you
• Legitimate interests – to operate, secure, and improve our site in ways that do not override your fundamental rights and freedoms.

You can withdraw your consent at any time (see Your rights).

5. Cookies and similar technologies

We use cookies to:

• Keep the site secure and functioning (essential cookies)
• Measure usage and performance (analytics cookies, if you consent)
• Support remarketing and campaign measurement (marketing cookies, if you consent).

Our cookie categories and consent options are explained in detail in our Cookie Policy, which you can read at /cookies. Our cookie banner allows you to accept all, essential only, or make a custom choice before non-essential cookies run, in line with modern consent requirements.

6. How we share your information

We do not sell your personal data.

We may share limited personal data with:

• Service providers / processors
  • Website hosting and infrastructure providers
  • Email, SMS, or WhatsApp communication providers
  • Analytics and marketing tools (e.g. Google, Meta), where you have consented to such use.
• Business partners
  • Installation and engineering partners
  • Financing partners or banks, if you ask us to help with loan/EMI options.
• Authorities and regulators
  • Where required by law, regulation, or legal process
  • To protect our rights, property, or safety, or that of others.

We require our service providers to handle your data securely and only for the purposes we specify.

7. International transfers

Our website infrastructure and some of our service providers may be located outside India, including in countries whose data protection laws may differ from those in India.

Where required, we take reasonable steps to ensure that appropriate safeguards (such as contractual protections) are in place when data is processed in other countries.

8. How long we keep your data

We keep personal data only for as long as necessary to:

• Respond to your enquiry or provide services
• Maintain records for tax, accounting, and legal obligations
• Understand and improve our business and marketing (within reasonable retention periods).

After this, we either delete or anonymise the data, unless we are legally required to retain it longer.

9. How we protect your data

We take reasonable technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

This includes using reputable hosting providers, restricting internal access on a need-to-know basis, and monitoring for suspicious activity. However, no system can be 100% secure, and we cannot guarantee absolute security.

10. Your rights

Your rights will depend on where you live, but generally may include:

• Right to access – ask what personal data we hold about you
• Right to correction – request that inaccurate or incomplete data be corrected or updated
• Right to deletion / erasure – ask us to delete your personal data where there is no longer a valid reason to keep it
• Right to withdraw consent – for example, withdraw consent to analytics/marketing cookies or marketing communications at any time
• Right to complain – lodge a complaint with a relevant data protection authority.

Under India's DPDP Act, individuals (Data Principals) have rights to access, correction, updating and erasure of their personal data, as well as access to grievance redressal mechanisms.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before acting on your request.

11. Children's privacy

Our website and services are not directed at children under 18. We do not knowingly collect personal data from children. If you believe a child has provided us personal data, please contact us and we will take steps to delete it.

12. Updates to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we do, we will update the "Last updated" date at the top of this page.

We encourage you to review this page periodically.

13. Contact us

If you have questions, requests, or concerns about this Privacy Policy or our data practices, you can contact: